It seems that this year’s omnivorous expansion of “Christmas” isn’t quite enough. A national decline in church attendance, the struggling economy and the challenges of converting millennials have all led to a new movement to market God.
Apparently, The U.S. is witnessing a wave of experimentation by evangelicals to reinvent “church” in an increasingly secular culture. The mega-church boom of recent decades is winding down, along with it’s trappings of stadium seating, Jumbotrons and smoke machines. So churches are trying new tricks.
As reported in today’s New York Times, “’It’s unsettling for a movement that’s lasted 2,000 years to now find that, ‘Oh, some of the things we always assumed would connect with the community aren’t connecting with everyone in the community in the way they used to,’ ” said Warren Bird, the director of research for the Leadership Network, a firm that tracks church trends. Continue reading “Stepping up the marketing of God”