Not unlike Coke and Pepsi, two beer companies control most of America’s beer.
Who cares, you say? Apparently the federal government is mildly concerned, as reflected in its response to Budweiser’s plan to buy Corona, as discussed in a piece in today’s New York Times, as follows:
“Consumers will benefit from the Justice Department’s antitrust suit to block Anheuser-Busch InBev, the country’s largest brewing company, from acquiring one of its competitors. This kind of action was seen less frequently in the Bush administration.
“Anheuser-Busch InBev announced in June that it would pay $20.1 billion to buy the 50 percent stake in Grupo Modelo of Mexico — maker of Corona beer — that it did not already own. Continue reading “Two beers are not enough”
Ace Metrix® today announced the Brand of the Year Watch List, a compilation of the leading TV brand advertisers in 2012 covering the automotive (luxury and non-luxury), beverages (alcoholic and non-alcoholic), candies & snacks, financial services, general business, household, insurance, packaged foods, personal care, restaurants, retail, technology (including computer hardware & software, mobile devices, and video games), and telecommunications industries. The top five brands in each industry can be seen below and at acemetrix.com.
“This year’s race for Brand of the Year has been impacted by several factors, including the state of the economy, events like the Olympics, as well as just plain old clever marketing strategies that have boosted some brands significantly, particularly in the beverage, restaurant, technology, and general business sectors,” said Peter Daboll, CEO of Ace Metrix. “One key example of an economic influence on brand choice is in the restaurant sector, which has seen stellar performance this year with every advertiser in the Top 5 achieving an average Ace Score in the 600s. Casual dining restaurants, which have seen the highest scores, represent a small luxury that Americans can indulge in, with many of the ads touting value as a key selling point.”
Other leading themes seen this year in the race for Brand of the Year include:
- Big U.S. beer brands like Budweiser, Miller and Coors are noticeably absent from the list of front-runners for alcoholic beverage Brand of the Year. On the other hand, craft brewers such as Blue Moon and Samuel Adams have performed exceptionally well this year and are featured prominently on the Watch List. This is a stark comparison to the beer brands that led the Most Effective list in 2011, including Budweiser, Bud Light, Miller Lite, and Coors Light.
- Soda brands have faltered in 2012, with brands like Pepsi and Dr. Pepper falling out of Watch List contention. Aside from the iconic Coca-Cola brand (also a Summer Olympic sponsor), three of the top five non-alcoholic brands thus far are non-soda drinks, including Ocean Spray, Tropicana and Gatorade.
For complete story, see: acemetrix.com.