University of California’s troubled new look

What ever were they thinking at the University of California?  After a hailstorm of negative responses to its new “modern” look


the prestigious university has dropped the new monogram many said looked like a badly done corporate makeover. As university officials wrote in their press release today about its “visual identity system:”

“A controversy has developed over an element of an integrated visual identity designed for use by the University of California’s systemwide office. This controversy has created a major distraction for the UCOP External Relations Division as it pursues its broader mission: communicating to all Californians the vital contributions UC makes to the quality of their lives and the prosperity of the state. Continue reading “University of California’s troubled new look”