“Women today may feel they have come a long way since the inequality of the Fifties, Sixties and Seventies. But the shelves of many toy shops paint a very different story, says today’s Daily Mail
“Where once toys may have been marketed in neutral colours to target both boys and girls, now they are much more likely to be gender stereotyped – blue for boys and pink for girls. The issue has been highlighted by campaign group Let Toys Be Toys, who recently shared a picture comparing the toys on sale in Argos in the Seventies to today on their Twitter feed.
“While decades ago toy pushchairs, prams and household equipment like play ovens came in whites, reds and blues – aimed at both genders – today the majority are all pink. And while the items above aimed at girls relate to being domesticated, in contrast boys today are encouraged to play with science sets, cars and action heroes. Let Toys Be Toys, set up by a group of British parents last November, are calling for this to change. They are petitioning retailers to stop segregating their products ‘for boys’ and ‘for girls’.One of the campaign’s founders, Tricia Lowther, 44, a self-employed copywriter from Durham, who has a five-year-old daughter, told the MailOnline: ‘It does bother a lot of parents, we seem to have tapped in to a huge and growing sense of frustration with the way toys are promoted according to outdated, illogical and sexist stereotypes. Continue reading “Gender and toys: the bad news”