You may know about the controversies around the Dove “Real Beauty” ad campaign and related videos. Now the Always product line has entered the fray, As MS magazine reports, “Last week, Always released a new commercial that challenges the notion that doing something “like a girl” means anything less than doing it well.
“The ad first features people who are supposedly auditioning for a commercial. When the director (who is a woman) tells them to “run like a girl” or “fight like a girl,” the actors make themselves look weak and silly while half-heartedly performing the actions. Then, the commercial changes to show young girls performing the same activities “like a girl”—but they act out running and fighting as fast and as fierce as they can. The commercial asks the audience: When did doing something ‘like a girl’ become an insult?
“The director asks the actors what happens to girls when they are told that behaving like a girl or performing an action like a girl is considered a negative thing, particularly when they are approaching puberty and trying to discover themselves while getting past insecurities. One actor, when asked what advice she would give young girls who are told they do something “like a girl,” says: ‘Keep doing it, ’cause it’s working. If somebody else says that running like a girl, or kicking like a girl, or shooting like a girl is something that you shouldn’t be doing, that’s their problem. Because if you’re still scoring, and you’re still getting to the ball on time, and you’re still being first, you’re doing it right. It doesn’t matter what they say. I mean, yes. I kick like a girl, and I swim like a girl, and I walk like a girl, and I get up in the morning like a girl because I am a girl. And that is not something I should be ashamed of, so I’m going to do it anyway. That’s what they should do.” Continue reading “The Always “like a girl” campaign”
Television’s latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots – and is, you might say, a transformer.
She is also a he.
“Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids’ cable channel co-owned by cable programming giant Discovery Communications and toy manufacturerHasbro Inc. The story is being reported widely. Below is coverage from the LA Times.
“In “SheZow,” a 12-year-old boy — named Guy — uses a magic ring to transform himself into a legendary crime fighter. When evil lurks, Guy says, “You go girl!” and becomes SheZow.
“When I first heard about the show, my reaction was ‘Are you out of your minds?'” said Margaret Loesch, chief executive of the Hub. “Then I looked at it and I thought, ‘This is just funny.'”
“The Hub is hoping some of SheZow’s magic powers rub off on it so it can better battle the giants of children’s television:Nickelodeon, Disney Channel and Cartoon Network.
“Launched in October 2010, the Hub has barely registered a blip in the highly competitive kids’ TV marketplace. It has a few minor successes including “My Little Pony Friendship Is Magic” and “Transformers,” but overall its ratings are tiny. Among kids 2 to 11, the Hub’s primary target, it averages 56,000 viewers a day, according to Nielsen. Disney and Nickelodeon each average 934,000 kids in that group. Continue reading “SheZow has arrived”
“If you work for a company run by a male chief executive whose wife is about to give birth to a child—particularly his firstborn—you might want to cross your fingers they have a daughter” reports today’s Wall Street Journal. ” And if you’re a male worker, you might get the short end of the stick no matter the gender or birth order.”
“The gender of a male CEO’s children is significantly linked to the salary of
his employees, according to new research from Aalborg University economics professor Michael Dahl, University of Maryland Smith School of Business professor Cristian Dezso and Columbia Business School professor David Gaddis Ross. Presented Friday at the annual American Economic Association meeting here, the analysis suggests some explanations for the linkage, but doesn’t draw absolute conclusions. Continue reading “The boss and his baby”