Breaking up with Barbie

imagesFor centuries, dolls have helped children develop their socio-emotional skills by teaching them how to empathize with others. Last year, dolls raked in nearly $2.7 billion in sales, making them one of the toy industry’s biggest items, reports Ms today

“Not all of today’s dolls offer emotionally healthy experiences for children. Increasingly, parents are speaking out against how mainstream toys send children negative messages about such issues as gender, body image and race.

“The last few years have seen several sexy head-to-toe makeovers of popular children’s characters. Dora the Explorer, once hailed by parents everywhere for her stereotype-bashing, was transformed from a cute toddler to a Barbie-in-training. Strawberry Shortcake used to be most recognizable for her frumpy hat and green stockings, but now she sports pink locks and long lashes. Even gender-neutral trolls have been reincarnated as hip and sexy Trollz, rivaling Bratz, the Winx Club and Monster High for the title of “sexiest dolls on the block.” The list of sexualized, feminized toys goes on: Holly Hobby, Legos, My Little Pony, Polly Pocket, Rainbow Bright. Even the Care Bears are now more pretty and feminine than they are fun and fluffy.

“When it comes to their effects on children, particularly young girls, these sexualized makeovers aren’t all fun and games. “When we give a child a doll, what we’re saying to that child is ‘This is what people look like, this is what women look like, this is what you might aspire to,’” says Susan Linn, executive director ofCampaign for a Commercial Free Childhood (CCFC). With dolls getting prettier and skinnier than ever, it comes as no surprise that, by age 3, girls begin to equate thinness with beauty and popularity. By age 5, they express dissatisfaction with their weight, and by age 9 many experience the onset of eating disorders. Continue reading “Breaking up with Barbie”

Gender bending in the toy aisle

“Barbies are for girls and construction sets are for boys. Or are they?” asks today’s New York Times. Stephanie Clifford writes that “For the first time in Barbie’s more than 50-year history, Mattel is introducing a Barbie construction set that underscores a huge shift in the marketplace. Fathers are doing more of the family shopping just as girls are being encouraged more than ever by hypervigilant parents to play with toys (as boys already do) that develop math and science skills early on.

“It’s a combination that not only has Barbie building luxury mansions — they are pink, of course — but Lego promoting a line of pastel construction toys called Friends that is an early Christmas season hit. The Mega Bloks Barbie Build ’n Style line, available next week, has both girls — and their fathers — in mind. Continue reading “Gender bending in the toy aisle”