California’s beer drought

Along with California’s water supplies and public health, the ongoing drought in the state may have yet another victim to claim: beer.

As ThinkProgress reports, “Lagunitas Brewing Company — one of California’s biggest craft breweries — told NPR last week that the drought is threatening the Russian River,

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where they get the water for their beer. Such sources play a key role in the brewing process — as NPR notes, producers like Coors and Cold Spring Brewing Co. tout their use of water from the Rockies and a Minnesota natural spring, respectively. But if the drought forces Lagunitas to switch from the river to groundwater for its supplies, the heavy minerals in the latter won’t go well with the beer.

“It would be like brewing with Alka-Seltzer,” Jeremy Marshall, Lagunitas’ head brewer, told NPR.

“In some [of the region’s wells] there are taste and odor issues,” added Jay Jasperse, chief engineer with the Sonoma County Water Agency. “You have high nitrate concentrations in places, from agricultural industries, and iron and manganese.”

“Lagunitas does have options: they could switch to another facility in Chicago, and they’re experimenting with a reverse osmosis system to purify the groundwater. But many other breweries also operate off the Russian River, and don’t have the scale and resources to pursue those alternatives.

“During recent tours of California, President Obama explicitly linked the drought to climate change: higher temperatures generally mean faster evaporation and drier conditions in dry areas. Rainfall shifts to longer dry spells broken by heavier deluges — so when precipitation does come, there’s less time for it to add to snowpack or soak into the ground. That means reduced water supplies for reservoirs like Lake Mendocino, which feeds the Russian River. California officials are worried the lake could come close to disappearing in the summer months if the drought continues.

“Beyond water, global warming and the resulting climate change bring shifts in rainfall, stronger storms, droughts, heat waves, and other forms of extreme weather that reduce yields of barely and hops. Heavy rains in Australia and drought in England have damaged barely crops in recent years, and scientists worry the damage could spread to New Zealand as well. A 2009 study suggested the quality of Saaz hops from the Czech Republic has been falling since 1954 due to warmer temperatures. And shifting seasonal patterns started hitting hops crops throughout Europe as early as the 1990s. Continue reading “California’s beer drought”

Two beers are not enough

Not unlike Coke and Pepsi, two beer companies control most of America’s beer.

Who cares, you say?  Apparently the federal government is mildly concerned, as reflected in its response to Budweiser’s plan to buy Corona, as discussed in a piece in today’s New York Times, as follows:

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“Consumers will benefit from the Justice Department’s antitrust suit to block Anheuser-Busch InBev, the country’s largest brewing company, from acquiring one of its competitors. This kind of action was seen less frequently in the Bush administration.

“Anheuser-Busch InBev announced in June that it would pay $20.1 billion to buy the 50 percent stake in Grupo Modelo of Mexico — maker of Corona beer — that it did not already own. Continue reading “Two beers are not enough”

Russia cuts back on beer

Few subjects prompt keener interest or deeper philosophical rumination in Russia than alcohol, and those that do are invariably discussed over drinks. Today’s New York Times reports that “In Russia, which has one of the world’s highest rates of alcoholism and alcohol-related illness, vodka remains the top choice.imgres-1 But beer is not far behind. The average Russian drinks more than four gallons of alcohol a year.” As the story continues:

“The new law, which took effect on Jan. 1, aims to reduce those numbers. It bans beer sales from kiosks entirely, and in other stores between 11 p.m. and 8 a.m. And as with increased taxes on alcohol in recent years, it aims to curb public drinking, particularly the casual drinking in city parks and snow-covered promenades that can begin before breakfast and end after midnight. Continue reading “Russia cuts back on beer”

Drinking patterns seem to be changing

Ace Metrix® today announced the Brand of the Year Watch List, a compilation of the leading TV brand advertisers in 2012 covering the automotive (luxury and non-luxury), beverages (alcoholic and non-alcoholic), candies & snacks, financial services, general business, household, insurance, packaged foods, personal care, restaurants, retail, technology (including computer hardware & software, mobile devices, and video games), and telecommunications industries.  The top five brands in each industry can be seen below and at acemetrix.com.

“This year’s race for Brand of the Year has been impacted by several factors, including the state of the economy, events like the Olympics, as well as just plain old clever marketing strategies that have boosted some brands significantly, particularly in the beverage, restaurant, technology, and general business sectors,” said Peter Daboll, CEO of Ace Metrix. “One key example of an economic influence on brand choice is in the restaurant sector, which has seen stellar performance this year with every advertiser in the Top 5 achieving an average Ace Score in the 600s.  Casual dining restaurants, which have seen the highest scores, represent a small luxury that Americans can indulge in, with many of the ads touting value as a key selling point.”

Other leading themes seen this year in the race for Brand of the Year include:

Beverages

  • Big U.S. beer brands like Budweiser, Miller and Coors are noticeably absent from the list of front-runners for alcoholic beverage Brand of the Year.  On the other hand, craft brewers such as Blue Moon and Samuel Adams have performed exceptionally well this year and are featured prominently on the Watch List.  This is a stark comparison to the beer brands that led the Most Effective list in 2011, including Budweiser, Bud Light, Miller Lite, and Coors Light.
  • Soda brands have faltered in 2012, with brands like Pepsi and Dr. Pepper falling out of Watch List contention.  Aside from the iconic Coca-Cola brand (also a Summer Olympic sponsor), three of the top five non-alcoholic brands thus far are non-soda drinks,­ including Ocean Spray, Tropicana and Gatorade.

 

For complete story, see: acemetrix.com.