The backlash against sexual imagery in the media is gathering steam as feminists and child-protection experts make common cause with conservatives, religious groups and, yes, the Daily Mail to decry what they see as degrading attitudes to women.
A British marketing consultation firm recently ran the below story warning companies to back off on “sex sells” thinking.
“From the Prime Minister’s online porn clampdown, announced last week, to the continuing campaigns against lads’ mags and The Sun’s Page 3 models, UK media is on notice that the gratuitous use of raunchy images is becoming unacceptable.
“The issue is riven with contradictions. Cameron was somewhat at a loss last week to explain why The Sun’s “tit pics” – widely seen by children across the country – are acceptable when online porn is not. However, his reply that buying the newspaper is a free consumer choice might have something to it. The Sun’s circulation has fallen by 40 per cent over the past decade to 2.25 million, arguably a reflection of the growing distaste for a publication that uses breasts to promote itself. Continue reading “Sex sells? Think again”