Kowtowing to China has become a reflex for US film studios in search of a piece of booming – and lucrative – Chinese market, reports today’s issue of The Guardian
“In Hollywood, the screenwriter William Goldman once observed, “nobody knows anything”. Now, however, everybody knows at least one thing: whatever you do, be nice to China.
“If your movie features a Chinese villain, change his nationality. If your plot omits a scene in China, insert one – preferably with gleaming skyscrapers. If your production deal lacks a Chinese partner, find one. If Beijing’s censors dislike certain scenes, cut them. Kow-towing to China has become a reflex for actors, writers, producers, directors and studio executives in pursuit of the world’s second-biggest box office, a trend set to intensify as China overtakes the US as the No 1 film market.
“Recent blockbusters such as Iron Man 3 and Django Unchained, and others in the pipeline such as Transformers 4 and Brad Pitt’s World War Z, have been modified to please Chinese authorities and audiences, prompting accusations of artistic surrender.”It’s got to the point where everyone is thinking: how are we going to make a movie that, at the very least, is not offensive to the Chinese public?” said Peter Shiao, chair of the US-China Film Summit and founder and CEO of the Los Angeles-based Orb Media Group.Screenplays look beyond China for baddies, he said. “People from the Middle East seem to be taking the brunt, and will probably continue to do so until it has its own rising film market. Sad but true.”Where Asians villains do appear they tend to be North Korean, as in the recent action films Olympus Has Fallen and Red Dawn.
“China’s market is booming. Box office revenues rose 30% last year to $2.7bn, overtaking Japan. With about 10 new cinema screens opening daily, China is expected to overtake the US within a decade.The other reason is Chinese government control. To nurture domestic film, it allows only 34 foreign films to be shown annually, an increase from the previous cap of 20 but still a tiny number. To stand a chance of inclusion in the quota, a film must please, or at least not offend, the authorities.The only way to circumvent the quota is to turn a film into a Chinese co-production, meaning Chinese elements in the story, production and funding. Such ventures give Hollywood 43% of the profits versus the usual 25% – a big added incentive.”I’m working on the script right now, and if someone came to me and said: ‘We’re looking into doing a chunk of this in China’, well, I’d have to think about it,” Joss Whedon, who is working on Avengers 2, told Entertainment Weekly. “China is on my radar. It can’t not be at this point.”James Cameron said he was considering inserting Chinese elements into two sequels to Avatar, saying it would be “logical” to have Chinese characters on the planet Pandora.The upcoming World War Z deleted dialogue sourcing a zombie virus outbreak to China. Transformers 4 will recruit Chinese actors through a television contest expected to attract thousands of hopefuls. Jurassic Park IV will reportedly feature dinosaurs found in China.”
More at: http://www.guardian.co.uk/film/2013/may/30/hollywood-china-film-industry